Associations with counterparts and customers are good for business, especially now. The mission of the DFA is to lead the system of supply and distribution of decorative furnishings to the interior design trade while increasing consumer awareness and access to the trade for their home decoration.
DFA has assembled the critical influence necessary to serve each member’s interest while at the same time enabling the industry to come together to seek larger returns than any of us could achieve solely on our own. Influence compounds.
DFA has already delivered real benefits to the members and will continue to:
- exert the more than 60 members influence toward making an economic difference in widening the funnel between supply and consumer demand. Find the membership roster in the "Category/Members" on the right margin of this page.
- collaborate with design centers on new approaches to generating more clients for designers, traffic and sales for the showrooms. Find an example in the "Category/Marketing" on the right margin of this page.
- engage the media to create greater consumer awareness of the benefits from working with an interior designer and the entire design ecosystem. Find the media campaign in the "Category/Media" on the right margin of this page.
- leverage cooperation with ASID for DFA’s mission and efforts to promote the value of design. ASID participated in the last DFA meeting.
- exchange information through regular membership meetings sponsored by all the leading magazines on subjects of critical importance to the industry including research on affluent consumer attitudes about using interior designers, the evolving nature of the design community, and other business-to-business matters.
DFA is more than just meetings and talk; it’s action. By becoming a member of the one business association that is specifically and actively seeking the same results you are – you will be part of a movement to create more consumers of design, and simply more business.
For further information about the equitable dues structure (most companies pay less than $2,000.00), please contact Steve Nobel on snobel@nobelinks.com or on the "Membership" Category on the margin of this page. We trust we can count on your support for our mission, and welcome your active participation in our new business association.